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The Italian Trade Commission (ICE), in collaboration with the Italian Regions of Emilia-Romagna, Lombardy, Piedmont, Tuscany and Veneto, are pleased to announce new promotional activities for their markets in the Scandinavian countries. These will support 89 leading Italian companies in the food and wine sectors in increasing the level of understanding and appreciation of the D.O.P  and I.G.P. oeno-gastronomic quality marques and organic products.

There will be two complementary activities achieving synergy in the new programme:

• Proactive trading with Scandinavian commercial operators
• Education involving the trade press and teachers and professionals involved in the restaurant industry

All activities relative to the initial phase, detailed below, will be held in Italy.

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